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Refresh brand identity

P´tit Louis, a french cheese brand, needed a new concept for renew the playfull identity of his brand. The research was focused on the experience that the user would have when using the product.

Monsters Cheese

After a user study it appear that the idea of the monsters makes the cheese more appealing and fun to eat.
The hull and the cheese have the shape of the monster. When the child open the cheese he will find a monster shape as a cheese .

A playfull product

In the packaging the children can play with small tattoos and magnets to collect on the refrigerator. The child can collect different sets of monsters and in the future other fantasy characters.

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